Coates is more than just Australia’s biggest equipment hire provider. An end-to-end solutions company spanning dry hire, temporary works engineering and industrial shutdowns.
Whatever the challenge. Coates – Equipped for anything.
CoatesHire was well known as Australia’s biggest equipment hire provider, however in recognition of the many offerings beyond equipment hire, they re-branded as Coates.
The aim was to create a unified brand that communicated their end-to-end solutions capabilities, spanning dry hire, engineering solutions, industrial solutions, training and technology.
The solution centered around a dynamic, agile, scalable and reliable design framework that would be flexible enough to cater for all of the brand touchpoints, communications and applications.
SERVICES
– Brand Refresh
– Iconography
– Styleguide
CREDITS
Designed at The Royals
© Zoe Bonwick 2025
hello@zoebonwick.com
Melbourne, Australia