Zoe Bonwick
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VicRoads understand your needs, guiding you in the quickest, most efficient way possible. Moving together in the same direction - on your path.
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The 'New' VicRoads is no longer just a government service provider; it is now a commercial entity with a strong focus on data-driven services. It is also Victoria's destination for registration and licencing solutions. VicRoads aims to keep Victorians moving safely and smoothly and has undergone a brand refresh to reflect the new era.

Blending nature with structure, our Guiding Spot device depicts the multitude of journeys Victorians take, from simple to complex, singular to connected. It's an identifiable and consistent yet dynamic graphic approach that unites our key principles of Futuristic Simplicity, Kinetic Harmony & Human-Centred.

SERVICES
– Branding
– Illustration
– Iconography
– Styleguide

CREDITS
Designed at The Royals
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© Zoe Bonwick 2025

hello@zoebonwick.com

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Melbourne, Australia